Child sponsorship is a unique relationship, that brings real hope and a life-affirming experience. Individually, they raised their £400 via the event fundraising pages which George praises as an excellent aspect of the Yomp. The team then went on to approach clients, family and friends. As they were a corporate team they were also lucky enough to have the firm’s social media as a platform to promote their efforts. Through sharing their training, team news, fun facts and fundraising page, they were able to gain a strong online interest on Facebook and Twitter, which helped raise their total.
It’s an event that will stay with us all for a very long time. The whole thing was incredibly special from the scenery and location to the wonderful event staff and brilliant organisation. At the heart of it though is the challenge and each and every one of us had to dig deep to complete it, but that is what makes it so rewarding!
This report sets out a high-level view of progress since the strategy’s launch. Alongside ongoing dialogue with the UK and international research community, we’ve sought input and challenge on our progress from supporters, patients and those affected by cancer.
Our organisation has never shied away from taking on the toughest challenges – from protecting future generations from tobacco, to tackling the cancers that are hardest to treat. There is still much to do, but I’m highly encouraged by the progress that we’ve made to date and remain confident that we’re on the right track.
